S2 Episode 14: How Much Are Our Fixes Worth?

Link to episode:

Episode Guest: Lukas Sundahl
CFO, Financial Strategist, LinkedIn Thought Leader

In this special episode of We Fixed It, You’re Welcome, the team welcomes back financial expert Lukas Sundahl to put real numbers behind our hypothetical business fixes.

Lukas analyzes three big names from our show’s past—Southwest Airlines, Party City, and Jaguar—and shows how our proposed strategies could have potentially meant millions in revenue, survival, and long-term brand strength.

Expect insights on:

• Southwest Airlines: Would baggage fees really alienate customers? Or could they generate $350M–$450M while keeping loyalty intact?
• Party City: How localized inventory and community tie-ins might have saved them from bankruptcy—potentially adding $43M–$130M in value.
• Jaguar: The pitfalls of abandoning brand heritage in the EV race—and how aligning EVs with Jaguar’s legacy could mean $35M–$179M in gains.

This episode blends strategy + financial modeling, proving that fixing companies isn’t just theory—it’s measurable impact.

Listen, learn, and maybe rethink how YOU approach business pivots.

Chapters

0:00 – Welcome to We Fixed It, You’re Welcome
1:20 – Meet our guest: Lukas Sundahl
2:40 – How we quantify “fixes”
4:20 – Case Study 1: Southwest Airlines
8:00 – Case Study 2: Party City
14:40 – Case Study 3: Jaguar
18:20 – The power of the pivot
23:00 – Why grounding fixes in real companies works
25:45 – Closing thoughts & where to find Lukas

Key Themes:

• The financial impact of strategic pivots
• Brand loyalty vs revenue growth
• The “power of the pivot” in corporate turnarounds
• Why storytelling + numbers matter in fixing companies

Key Pull Quote:

“The numbers—whether worst or best case—prove the power of the pivot. Even small strategic shifts could have meant hundreds of millions in value.”
– Lukas Sundahl

Subscribe for more deep dives where we fix big business problems with fresh perspectives.

Links:
Website – wefixeditpod.com

Follow us on:
Instagram/wefixeditpod
LinkedIn: https://www.linkedin.com/company/wefixeditpod
YouTube/@wefixeditpod

If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them.