S2 Episode 8: Jaguar’s EV Rebrand — How to Fix a Luxury Icon

Link to episode:

Episode Guest: Beatrice Gutknecht
Founder, BADASSERY by B

Jaguar’s EV rebrand was meant to redefine the luxury car brand — but instead, it sparked massive backlash, confused loyal customers, and even led to their CEO stepping down. In this episode, we break down exactly what went wrong with Jaguar’s electric vehicle strategy, why their marketing campaign failed, and how they can fix their brand without losing their iconic heritage.

Discover the key lessons every business can learn from Jaguar’s rebranding mistake, the reality of competing in the EV market, and the blueprint to reconnect with loyal buyers while attracting a new generation.

📌 Topics Covered:

• Jaguar EV rebrand failure explained
• Why the marketing campaign missed the mark
• The danger of abandoning brand heritage
• How to merge tradition with EV innovation
• Strategies to win back luxury car buyers

If you’re interested in brand strategy, luxury cars, electric vehicles, or marketing case studies, this breakdown is a must-listen.

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