S3 Episode 22: What Even Is a Podcast Anymore?

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Guest: Rob Walch
VP of Podcast Relations with Captivate / DAX US & Podcast Hall of Fame Inductee

Spotify recently rolled out “personal podcasts,” letting anyone generate a custom AI show with no creator involved. Netflix has a “podcast” category. So what actually counts as a podcast anymore? Is this the beginning of the end of the podcast industry?

To fix this, Aaron, Melissa, and Chino bring in podcasting veteran and Hall of Famer Rob Walch, who has been a mainstay of the podcast industry since 2005, to unpack where AI fits in, where it doesn’t, and why human-made shows probably aren’t going anywhere.

Rob breaks down the real history of podcasting’s biggest growth moments, reacts to the rise of AI in podcasting, and explains why trust, once lost, is brutally hard to win back. Our panel also tackles celebrity podcasts, the trouble with unlabeled AI content, and what actually counts as a podcast these days in a rapidly changing landscape.